[Top] wine marketing company should be aware of knowledge – knowledge articles (2)
(1), our products are shelf-life knowledge
· help maximize the sales part of the excavation and outlets and sales channels of sales potential of each region
C, visit frequency
C to reduce the road and waiting time
us to the basic principles of fixed sales visit that our by four by one system “principle to avoid direct sunlight
5, why should we fixed sales visit
B, Target consumers: to describe a brand key consumer groups
I. inventory counts
2, the proposed order quantity = Safety stock – Inventory of existing security alert
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seven visits to the principle of fixed sales
inventory control (1.5-fold principle)
D, the time between point of sale:
progress Packaging Exhibition goods
A, from far to near
· and establish long-term sales and good customer relations
four growth: A increase the number of stores visited
(3), the implementation of FIFO
A, clarity of purpose, use the correct
6, by your grasp of the knowledge and skills to allow customers to trust you. Such trust, once established, the customer will accept your proposal
3, the proper use of POP
B to reduce document processing time
E, have sex, moderation
A, so completion of work on behalf of the industry
a, with a brand of pop
4,1.5 times coupled with the principles of inventory turnover, ensures customers will always be fresh to the consumer products, point of sale to improve the image of driving Other merchandise sales
(4), the number will be recorded into the inventory of customer information
3, the subject encountered and solutions
2, to convince customers
POP delivery and governance,
5, there are plans to visit front-line inventory reserve inventory
Example: banner, posters, stickers, signs, etc.
A, understanding of various brands of brand image
B, to understand the scope and variety of packaging inventory
[Popular] wine marketing company should be aware of knowledge – knowledge articles (2) strong> strong>
B, stimulate the purchase of
C, choose a suitable time
D to reduce the meeting time
1,1.5 principles:
a, retail self-occupied
C, to establish good customer relations
1, let the customers know us by the principle of 1.5 times the volume setting for his proposal is fair, to ensure proper inventory
C, the appearance should be clean and how to reduce the indirect benefits
Time:
(2), replacement of defective products
3, the importance of route visit
V would be credited into the customer inventory data card
C, to meet the needs of a variety of different occasions
industry on behalf of the working point of sale, you can progress through the ways in which efficiency?
2, the benefits of multi-package orders can guarantee
to do business on behalf of the grasp of sales to customers, but also to ensure that customer funds space, energy and the most effective use of time to create the maximum profit. (Profit story)
effective time management: to reduce the indirect benefits of time, advances in the efficiency of the direct benefits of time
front stock: display on the shelf, ready for sale bulk
· Help set up coverage area of ??the distributor structure
1, what is the route to visit?
B starting or accelerating the pace of earlier
2, effective time management
complementary goods on the shelves and warehouses shipped, advanced in accordance with the FIFO principle that the goods produced at an earlier date on the front, while the new entrants that newer production date on the back of the goods to ensure that consumers always buy fresh produce and make products obsolete Du possible.
1, inventory turnover is defined:
· regulate and strengthen the basic skills of daily sales clerk, to be really “has been appointed as sales of”
A, morning time in the company:
B, provided the frequency of services to meet customer needs
general difference between: (just like hard and soft advertising advertising)
D, and let it convince customers to determine the recommended order quantity
2, Route the establishment of the principle of
B, calculate sales last visit:
3, straightforward way to shorten the time
B, to understand the characteristics and needs of consumer groups
3, according to What is the appropriate recommendation to the client brand portfolio http://maakeee.blog.jewelchina.com?
2, POP type
A, requires a comprehensive product knowledge
· business staff to save travel time, dropped into the energy and strength to the customer visits the
must provide to our customers Consumers want to get their product packaging, which will enable them to sell products from greater profits.
C, with the interests of the brand to customers to recommend suitable combination
D, with the appropriate color
B, in the company at the time:
A, check the existing stock
5 let customers know we have done is to help him to better meet consumer demand, progress sales and profit
3, how to inventory turnover
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C increase display tally of time
retail price of governance: 1, to listen and observe
2, reducing the time to chat
simple difference:
E, point of sale within the time:
3, with examples illustrate
A, Features: consumers with certain specific characteristics associated
definition: point of sale advertising. (Point of purchase assistance equipment Pointof Purchase Materials)
1, the amount of safety stock = last visit of the actual sales * 1.5
1, packaging features, upwind interest
2, why according to 1.5 times do the principles of order
4, what is a fixed sales visit
D, quality rather than quantity
2011-08-07 03:30:20Category: Default CategoryTags:Font Size Large small subscription [diamond knowledge] digital painting, personalized fashion DIY home decoration painting: http://www.tudou.com/home/diary_v8500354.html effective time management
F, other times:
Sales Visit the travel management sales
fixed period of time to visit is the sales staff in designated areas in accordance with the level of sales and number of customers visiting the development cycle time, frequency, and a single visit and there are plans, to focus on customer sales visits. Crystal purchase
C, inventory turnover means: (1), hands-on display of products on the shelves turnover
1, to reduce unnecessary jargon
C, the time lines:
1, the retail price of the importance of governance
3, advances in the efficiency of the selling points
C, increase market share
II. inventory turnover
7, shows that our industry on behalf of is visited by route every day, for each customer visit to have a certain period, 1.5 times the safety stock can effectively ensure that customers do not occur in this cycle stock and Yahuo phenomenon.
· help distributors and service companies to make the economy fair staffing
6, to speed up a lively pace to become accustomed to back-up inventory
: stored in the warehouse for replenishment of goods
B
the last stock price card last purchase – existing inventory ( or – other factors)
(2), product storage conditions, resulting in product quality assurance: to facilitate easy take the obvious; dry, cool;
C, the volume of the proposed new fixed
A, sell moving B, show the freight rate C, against rival D, customer relations
B, can provide consumers with a variety of options
III.
direct benefits replenishment time: point of sale within the time, it can directly create sales time
2, how to control the retail price
2 inventory of the two types
b, manufacturers and marketing companies make
· strengthen the company distribution customers in each region and retail customers governance
1, the classification of the industry on behalf of the time
A adequate preparation: pre-prepared the next day all the necessary information
is a special brand name used to identify a product or its manufacturing plant pod set of intangible assets)
3,1.5 times the principles can help customers effective use of space, funds, without appreciable accumulation of capital, such as loss of the space occupied by invalid
The purchase amount = (the last volume of stock the last purchase – existing inventory) * 1.5-existing inventory
2, a certain amount of inventory in order to avoid out of stock, the possibility of stock to meet the needs of consumers do not miss the opportunity of transactions.
a system: A sales report systematic
C, market positioning: a brand in the competitive position of similar products in which
1, POP, the definition and role of the
C, fair number of customers
E visits ordering
F, promote team spirit (humble, friendly, equal, targeted, purpose, representative)
4, have objectives
D, to meet different consumer preferences into E, and create additional sales of F, to help our customers meet consumer demand for the opportunity to catch
what is time management: at the same time under the fair allocation of time time to progress and effectiveness of the utilization of indirect benefits
time: other times, can not directly create sales time
B, location
Brand:
3, do the orders and the role of brand development and progress step
goods
3, suggested order quantity = (last last stock purchase – existing inventory) * 1.5-existing inventory
1, the brand and brand image
B, visit the customer to increase the number of
D
define the number of sales: sales of the industry on behalf of customers to visit routes
A, to ensure that consumer interest, so that consumers at all levels to ensure that customers continue to meet
goods, do not accumulate, take the initiative to order an effective way to ensure the principle of 1.5 times the commercial banks scramble for unlimited credit card charges can not waiver on the cake of years the customer has sufficient inventory to reduce the out of stock, the possibility of out of stock, customers can buy products they need at any time, to help customers do not miss the opportunity to daily transactions.
role: A, the role of advertising (to make up for the lack of media advertising, to strengthen the retail end of the impact on consumers)
four by: A customer planning to reduce the time
b, non-branded pop
B to increase face to face sales time
Luzhou has a special packaging design team, they look gorgeous fine, the combination of a variety of containers, to give consumers full choice.
A, visit the order
IV. vivid
A, develop good work habits B, to avoid making mistakes
Title: refuse to make the suggested retail price
E, work inventory turnover have focused
2011 年 08 月 07 日
C in a timely manner to reflect the subject
B, the amount of progress drinks consumption scheming
B, to provide meet the service
A suggested retail price
2, why sell multiple brands
A, customers like a different package, but it is a different purchase interests
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